Specialists in the design, development, sourcing and supply of quality consumer leisure goods


Bestway is committed to the development, production, and sales of high quality and innovative sporting and leisure products. Their product range covers an abundance of different products to meet the needs of people from all walks of life. From above ground pools and inflatable air mattresses, to marine grade inflatable boats and every day inflatable swimming products, they have the inflatable product market covered. Bestway currently represents approximately 25% of the industry’s global market. Bestway branded products are sold and supported in over 80 countries around the globe.

Wilton Bradley is Bestway’s exclusive partner and representative in the UK.

Their assortment of products ranges include: Bestway Above Ground Pools, Bestway Airbeds & Furniture, Lay-Z-Spa, the Bestway Summer Collection, H20Go! Water Slides, Bestway Coolerz, Pavillo, The License Collection (including Star Wars and Disney), Hydr0-Force Boats & SUPs.

Bestway invest heavily in R&D to ensure that they are at the cutting edge of innovation in the industry. Recent developments include their groundbreaking new TriTechTM material, offering the previously unseen strength and durability in inflatables. They have also worked with the European Commission on establishing the latest safety standards which are now applied to all Above Ground Swimming Pools. Bestway’s dedication to keeping our world happy and clean is evident in their commitment to recycling. They are industry leaders who fully recycle all waste material that accumulates during production.

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