Specialists in the design, development, sourcing and supply of quality consumer leisure goods

About Us

Wilton Bradley Ltd specialise in the design, development, sourcing and supply of quality consumer leisure goods, supplying our own branded goods to specialist retailers and sourcing a broad range of products for many of the world’s leading retailers and third party brand owners.

Our Business

With over 20 years’ experience in sourcing goods from some of the best and most competitive factory’s around the world and applying our time honoured values of rigorous but fair and transparent dealings with our supply chain, we are able to provide an unrivalled service to our customers, ensuring competitive pricing, quality and reliable delivery.

Our Mission

Our mission is to inspire, facilitate and encourage more fun, enjoyment and happiness in the world through the provision of quality leisure products that represent great value to the consumer. We are passionate about active lifestyles, play time, toys and sports.

Our Vision

Our vision is to be recognised around the world as the industry’s leading supplier of quality consumer leisure, toy and sports products achieved through products that inspire more fun and activity in peoples’ lives.

 Our Values

  • Competitive – We will always combine our vast sourcing experience and time honoured values of rigorous but fair and transparent dealings with our supply chain to ensure competitive pricing on our products.
  • Fit for Purpose – We will only ever produce products that are up to standard, compliant and fit for purpose.
  • Creativity – This is at the heart of Wilton Bradley and is the key to standing above the competition. We combine creativity, experience and passion to deliver innovation across the business from new product designs to refreshed eye catching packaging.
  • Fair Play – We play by the rules and treat all of our stakeholders from customers to consumers with integrity.
  • Innovation – To be a market leader and move forward, we must question what we do and how we can continue to improve our products and processes.
  • Team Work – We believe in team spirit. The best results come from working together effectively with our customers. Effective teamwork demands strong relationships and respect.

What We Do

Discover more detail about what we specialise in here at Wilton Bradley on our ‘What We Do’ page.